Sport In Street: A Unique Street Culture Store

Bringing the Streets Indoors with Ayhan Guneri's Design

As a new generation-oriented establishment, Sport In Street aims to open 200 new stores in 2014-2015. The intricate design of the store causes great excitement in its hidden corners. With the use of iPads, customers are able to see which celebrities throughout the world are using the desired product. With all these interactive opportunities, Sport In Street is set to become widely known in a short period of time. The store's concept is ready to become one of the best examples of the new generation of retail stores.

Sport In Street is a chain store that is planned to be manufactured economically and quickly, with attention to detail and materials. The store spans 200 m2 and is located in Istanbul. The project duration was 60 days, with half of that time dedicated to research. The design team, led by Ayhan Guneri, conducted extensive research on brands that focused on the interests of customers, and themes were specified using multiple mood boards.

The most important feature of the store's facade is the SMD LED moving text sign, which announces the brands available inside. A circulation path was created to allow customers to see all the products, with a ring-shaped plan prepared inside. The design also incorporates exciting points and hidden corners for customers to discover. Industrial materials were used in the furniture throughout the store to create a cool outlook, while natural materials were used to warm up the atmosphere and achieve a sensitive balance. High display stands in the middle of the store pique customers' curiosity by adding an element of secrecy.

Ayhan Guneri's design for Sport In Street was awarded the Bronze A' Design Award in 2014 in the category of Interior Space, Retail, and Exhibition Design. This prestigious award recognizes designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.